
10 YEARS. DESIGNING CHANGE. DRIVING FUTURES.
A Purpose and Design Agency
Ampersand is a purpose and design agency of strategists and storytellers.
We help leaders turn sustainability from a cost or compliance burden into a competitive advantage. We make sure ESG drives margins, trust, and growth — so your business isn’t just surviving disruption, it’s shaping the future.
WHAT WE SAY, WE DO
Most companies say they care about sustainability, but the truth is—few know how to turn it into measurable profit, resilience, and trust.

We work with leaders to close the gaps between what’s promised and what’s delivered—so strategy, culture, and storytelling all reinforce business value.
We help organizations protect margins, unlock new revenue streams, and secure investor and regulator confidence by embedding sustainability into the core of the business model.
The result isn’t extra work—it’s sharper decision-making, stronger brands, and future-ready growth. Put simply: we turn purpose into ESG from strategy and paperwork into performance.
If you want to survive today and thrive tomorrow, sustainability must be part of your story.
Barbara Kitane
CEO, Ampersand

How We Show Up
Our four pillars ensure strategy is credible, stories are trusted, culture delivers, and alliances scale impact—so sustainability drives both performance and long-term relevance.
Joint Mission and Expert Partners
Ampersand’s mission is to turn sustainability from words on paper into daily practice—cocreating the strategies, systems, and stories that make impact real and measurable.

We work with expert partners in strategy and execution—bringing deep experience in aviation, tourism, the creative economy, and sustainable lifestyle sectors.
Together, we deliver cross-disciplinary solutions that align vision with impact across strategy, storytelling, culture, and campaigns.
OUR PROMISE

Survival
Protect margins, boost resource efficiency, and keep companies compliant, sustaining growth.

Measurable Growth
Unlock premium pricing, introduce customer segments, products or services that translate into real profit, and attract investors who reward credible ESG performance.

Brand
Trust
Cutting costs, boosting resource efficiency, and keeping you compliant so fines and shutdowns don't derail growth.

Long-term
Value
Scale revenues sustainably, aligning strategy, story, and culture so that profits endure, regulators support, and communities share in the value you create.
OUR VISION
Ampersand envisions co-creating livable futures by working with the industries that shape daily life and trade — ➊ aviation, ➋ tourism, ➌ the creative economy, ➍ lifestyle & wellness, and ➎ finance, proving that growth, trust, and sustainability can thrive together.
Our Track Record
of Success
Years in the Industry
20+
Partnership Agreements
6
Sustainability Projects
80+
Stakeholders engaged
240+

Purpose & Impact

Ampersand has truly lived up to the ‘&’ it represents. At Island Skies Alliance (ISA), a non-profit with the audacious goal of enabling sustainable aviation fuel by 2030, Ampersand has been instrumental. Their ability to clearly define ways of working—practical, necessary, and action-oriented—has been the vital ingredient in building the cohesiveness required to move us toward that goal.”
Junard J. Cruz
CEO, Island Skies Alliance
Brand & Creative, Commons & Campaigns

Barbara is a straight-shooter—skilled, analytical, and reliable. She has a rare ability to cut through noise and connect the big picture to the day-to-day, giving us clarity from macro trends down to micro execution. Her no-nonsense approach turns strategy into action and culture into results—exactly what entrepreneurs need to stay competitive and grow in a global market.”
Clair Barberis
Owner & Founder, Artifeks
Culture & Capability

A joy to work with, bringing the strategic discipline that keeps us on message and on point, ultimately guiding us to create our best work with the right clients.”
Gabe Mercado
VP for Asia, Kat Koppett
Purpose & Impact

I’ve known Barbara professionally for more than five years, and she has consistently demonstrated integrity, accountability, and a drive for continuous growth. I witnessed her transform her company from a traditional branding and communications firm into a dynamic organization with sustainability at its core—elevating projects from brand work to strategic initiatives across industries.
Barbara is purpose-driven and relentless in helping companies of all sizes embed accountability and sustainability into their operations, whether through integrated reporting or industry-wide collaborations. Her expertise has grown through active participation in national and regional projects, and today she is a key contributor to the Philippines’ aviation development agenda.
She brings together strong leadership, sharp analytical skills, and a genuine enthusiasm for turning challenges into results. Working with Barbara is both a privilege and a delight, and I look forward to seeing the continued positive impact she will make.”
Crystal Vistal
Vice Chair, University Canada West
Purpose & Impact, Brand & Creative

Very creative and reliable. She is a fast learner."
Ma. Victoria Tan
Executive Director, Sustainability and Risk Management Unit of Ayala Corporation
Brand & Creative

Ms. Barbara is an exceptional mentor, known for her hands-on approach and profound expertise. She's very generous when it comes to sharing her extensive knowledge on Business Development, Branding, and Sustainability. Her guidance has been invaluable to our team, fostering growth within our projects. I recommend Ms. Barbara for any role where her expertise and mentorship would be an asset."
Jaia Dela Rosa
Proposal Specialist, J&J Worldwide Services
Former Proposal and Project Manager, Ampersand
Hear It From Our Clients & Partners
CLIENTS

At Ampersand, we embrace Ezio Manzini’s call to design for active people—recognizing that sustainability and resilience emerge when citizens are empowered as co-creators, that “everybody designs,” enabling grassroots innovation, creative communities, and collaborative associations to flourish.
We design frameworks, platforms, and narratives that amplify human capabilities, unlock collective intelligence, and foster systems where people’s participation drives lasting impact. In this way, our role as design experts is not to replace human agency but to catalyze, connect, and elevate it toward regenerative futures.


















































